Ideation - creating a business idea

If you are curious to learn more about how you can generate and develop new ideas into a viable business, this is the course for you! The education allows you to apply your musical knowledge within another discipline and gives you essential tools to live on your music.

  • Teaching form:

    Freestanding course, graduate level

  • Department:

    Classical music

  • Pace of study:

    Part time

  • Credits:


  • Admissions:

    15th of March - 17th of April 2023

  • Application Code:


The course language is English.

The course is offered within the framework of the Stockholm School of Entrepreneurship (SSES) External link.. Responsible institution is Royal Institute of Technology (KTH).

Students from KMH, Karolinska Institutet, Konstfack, Stockholm University, KTH and Handelshögskolan can apply. The mix of students from different colleges and universities makes SSES a hub for cross-disciplinary meetings. You get unique opportunities to expand your network and create new contacts.

Eligibility and selection

General entry requirements for second-cycle studies are required. If there are more qualified applicants than there are places, a selection must take place. That selection is based on the number of completed higher education credits (HPAV).


The course presents tools for idea generation and goes into issues such as creativity and innovation. You will also learn to identify and understand target groups and markets, including companies with intention to create social, environmental and financial sustainability.

The teaching includes theoretical analysis and practically oriented teaching methods, a mix of lectures, debates, discussions and workshops.

Read more about content, goals and examination in the syllabus at the bottom of the page.

Schedule HT2023

Monday and Wednesday 5:15 - 8:00 pm, between 28th of August to 25th of October.